Global Marketing Transformation Manager – Digital Strategy & MarTech ‏(d/f/m)

At Henkel, you can build on a strong legacy and leading positions in both industrial and consumer businesses to reimagine and improve life every day. If you love challenging the status quo, join our community of over 47.000 pioneers around the globe. Our teams at Henkel Consumer Brands continuously drive the evolution in dynamic categories: Laundry & Home Care and Hair. With our trusted brands, including Persil and Schwarzkopf, our cutting-edge technologies and our disruptive solutions, you will have countless opportunities to explore new paths and develop your skills. Grow within our future-led businesses, our diverse and vibrant culture and find a place where you simply belong. All to leave your mark for more sustainable growth.

Dare to make an impact?

YOUR ROLE

• Lead development, execution and deployment of complex technical workstreams, with very strong project management skills & collaboration capabilities
• Strong understanding of MarTech, with solid expertise in using complex MarTech systems (expert level)
• Responsible for orchestrating complex and technical workstream across cross functional teams, on key topics related to media performance improvement
• Have a solid understanding of business challenges and have a demonstrated ability to turn business issues into technical solutions
• Enable user audiences and business owners to run more effective and efficient operations along key marketing objectives/media processes
• Identify and accelerate most relevant digital platform and MarTech use cases
• Drive the development and implementation of new, digital business models as well as concrete roadmaps and business cases
• Build capabilities on digital platforms and MarTech of key user audiences/ business owners and run upskilling sessions
• Drive tool utilization and continuously improve usability
• Provide strategic advice on topics relating to the marketing transformation process

YOUR SKILLS

• Bachelor's or Master's degree in Business Administration or similar field
• Minimum 5 years of professional experience in the digital environment, especially in the development of (digital) strategies and concepts for business models and the digitalization of customer-facing areas
• You have an understanding of brand strategy and customer experience
• You have an extended technical understanding and proven experience and success in the fields of data driven marketing, digital marketing or eCommerce
• You have a background in assessing digital capabilities of companies, defining digital business models and creating digital transformation roadmaps and business cases
• Ideally, you have experience from a digital agency/consultancy and expertise in one or more of the following industries: Retail, consumer goods, manufacturing industry
• Fluent English language skills

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.